Shopify & Magento SEO in Manchester

I help ecommerce brands grow their visibility, traffic and revenue through organic SEO.

SEO that makes sense

Ex-freelance SEO, now working agency-side, delivering bite-sized SEO tips and insights.

Every day, people search Google for products and resources. From sparks of curiosity to ready-to-buy intent, not all traffic is equal. A smart SEO strategy helps ecommerce brands get in front of potential customers at every stage, building trust, answering their questions and positioning their brand as the clear choice.

I’m an ecommerce marketing consultant in Manchester, and I’m all about demystifying SEO. Through my blog, I share insights and real-world SEO tips to help you show up online and attract the right audience.

Clients I've worked with

Services included SEO support, copywriting, email marketing and ecommerce consultancy.

SEO Expertise

Strategic guidance and done-for-you SEO for growth-driven ecommerce brands

I deliver all client work through Absolute Design. Working directly with clients (not just BTS!), I lead on technical and on-page SEO for ecommerce, from full-on audits to honest SEO advice.

SEO planning

Often, my work in SEO doesn’t start with SEO. It starts with a clear roadmap, identifying what matters and prioritising actions. It begins with a clarity call to define a scope of work that will best achieve business objectives.

That can range from a full technical SEO audit, down to small, incremental gains through technical recommendations and on-page optimisation.

Technical SEO audits

Technical SEO isn’t about fixing everything at once. It’s about knowing which issues matter. I review site structure, crawlability, indexing, internal linking, speed, product setup, structured data, and tracking to see where search engines may be misunderstanding a website’s intentions.

The outcome isn’t a 60-page report that disappears into a folder. It’s a clear set of priorities. What to fix, why it matters, and how to approach the work in a way that fits the client’s resources and platform.

SEO support retainers

I’ve spent years working with ecommerce brands month to month, prioritising what matters, shipping changes steadily, and keeping clients not only motivated, but interested, in keeping up momentum.

Clear tasks, clear reasoning, clear communication. My ecommerce and B2B clients tend to bring me in when they don’t want to figure it out alone and want someone they trust guiding the growth side.

Replatforming and migration management

For clients replatforming to another CMS (like Shopify, Woo or Magento), the complexity isn’t in the design, or even the build. It’s in making sure nothing essential is lost in the move. It’s a big ask for someone to manage this.

I map out and manage the key SEO and structural elements that must carry across: redirects, URL structure, product data, structured data, navigation, internal linking, images, and all the quiet details that protect their visibility.

Meet your new SEO sidekick

I’m Dawn, and I believe SEO should be actionable, not the theory you forget.

With over ten years of experience working in marketing for retail brands, I lead SEO support and projects at Absolute Design – a Shopify and Magento agency in Nottingham. I work from home in Manchester, so not a million miles away!

I clarify the complex, turning technical SEO and content strategies into clear, actionable steps. I break down marketing strategy into clear, simple steps and recommendations our clients can actually use.

Explore my blog for actionable SEO insights, or work with me at Absolute Design for hands-on support for your Shopify or Magento store.

eCommerce sectors i've served

home & DIY + beauty + fashion & footwear + women's wellness + B2B + technology + downloadable media + pet supplies + jewelry + gifts & florists + subscription boxes + books & magazines + craft supplies + sporting equipment