Stunning WordPress design and development for coaches, freelancers and creatives looking launch with confidence.
I love working directly with clients and collaborating with agencies to craft responsive websites that both look and perform beautifully, just like magic. I know WordPress inside and out, and specialise in Elementor powered websites, helping my clients to manage their website with ease.
I design websites with an authentic look and feel, featuring beautiful typography, lots of white space and beautiful images that look totally on-brand, whether it’s for a fully loaded website or landing page. I am so excited to work with you to build a stunning and strategic WordPress website that truly reflects your vision and personality.
If you’re looking to launch your ecommerce website, discover my Shopify Design packages.
The Spring Experience is perfect for new site launches when you want to jump right into WordPress. I work with you to discover a theme that feels part of your brand, customising it and putting everything into place.
Investment from £800
Timeframe 14 days
To make your website secure and inviting, you’ll need an SSL certificate. If your hosting provider doesn’t include one in your hosting plan, not to worry. I provide a free standard SSL certificate valid for 12 months.
Launching your website without tracking your visits and conversions is so important and integral to your marketing. As well as integrating with Google Analytics, Facebook pixel tracking will also be configured.
Get your SEO off to the right start with Yoast SEO. I’ll install the plugin and configure the basic features, including page title structure, search snippets, canonical URLs and social media preview content.
Increasing your website’s security is essential to keep it safe from threats. I’ll run automated backups and export to remote storage, as well as cloaking the default WordPress login to deter attackers.
If you’re active on social media, bring your content over to your website to extend your reach to your website visitors. I’ll display your Instagram feed and place social sharing buttons at the end of your blog posts.
If you’re using a booking system, such as Calendly, Acuity or Dubsado, I’ll integrate your booking forms in your contact page and provide you with the template to add your forms to additional content.
It’s really important to feel what you feel when it comes to your brand vision. We’ll jump on a video call to talk about your biz and brand, helping me to discover the design that’s just made for you.
This is where it gets real! I’ll install the Hello theme by Elementor that’s super fast and lightweight, customising it so your website feels totally on-brand, welcoming and beautiful.
It’s easy to forget about forms when talking about your brand, but they need to fit the look and feel of your website as much as any other element. Say hello to fresh forms that feel right on brand.
An integral part of your customer’s visit to your website is the ability to find what they’re looking for, fast. I work with you to create a seamless navigation structure that works well for SEO and user experience.
The centre of any brochure website is the portfolio, and the ability for visitors to browse work by type, industry, or any other collection. I’ll also provide a case study template that’s easy to manage.
To populate your website, pages play a big part. I work with you to plan your content strategically, from your about pages to services, FAQs, packages, terms and other important content.
I’ll collect your first 5 blog posts and add them to your site, along with associated categories to organise your posts. I’ll do this at the end of the project, so you have time to plan and write your content.
An extension of your portfolio, case studies tells the story behind your projects and clients, from the brief to completion and results. I’ll create a global template you can use for each and every case study.
Instead of the default 404 (page not found) page, why not drive visitors to your other content? Your customised 404 page includes an on-page search bar, featured links and an optional contact form.
If you already have an existing domain (if this is not the case I’ll guide you through the process), and are using separate hosting from your domain registrar, I’ll modify your domain’s name servers.
We’ll schedule a 1:1 live video session after the launch of your website to make sure you’re confident in managing your website. I’ll introduce you to the WordPress admin and answer questions along the way.
It’s a nice feeling to to call on someone you’ve worked with closely and knows your brand. I provide email support with advice on using WordPress, managing Elementor and installing apps.
I take your WordPress training even further with a library of prerecorded demonstration videos and PDFs quide for you to refer to when managing your site – handy when it’s out of hours!
The Bloom Experience includes everything your business needs to flourish online, and it’s perfect for brands that are ready to invest in long term success. You’ll walk away with a beautiful site that feels like a million bucks.
Investment from £1,200
Timeframe 3-4 weeks
Everything in the Spring experience, plus:
Using a hello bar or popup, your subscribe forms will integrate with your email marketing tools to automatically add subscribers to your list. Integrations include Mailchimp, Mailerlite and ConvertKit.
By using a live chat tool such as Zendesk, Tidio, Drift or Intercom, your visitors can get instant answers as soon as they land on your site. Some even include chat bots so serve your users while you’re away!
Be in complete control of your website with 12 months free hosting at EasyWP, powered by NameCheap. Includes 10GB storage and upto 50K visitors/mo, or choose to upgrade your plan for a small fee.
Schema tells users more about your content right within the search results, including review stars, featured images, FAQs, recipe cooking time, and even includes breadcrumbs and sitelinks.
Let’s take this theme and turn it around. Using the power of CSS, add that extra bit of customisation that sets your brand apart from the theme. This means you won’t ever have to touch the code.
If you plan to offer content upgrades with a free resources library full of templates, courses, guides, checkboxes and ebooks, Elementor makes this easy to manage and integrate with ConvertKit, Mailerlite, etc.
One aspect of the theme that is consistent throughout your site is the header and footer, so why not make it your own? This gives your website a fresh new look and feel, on both desktop and mobile.
So you’ve got a custom blog layout included already, but what about when visitors land on your posts? You’ll get a bespoke post layout template that is totally rockin’ your brand.
Good news if you have double the content for your website. With this package you’ll have even more pages to launch with, including your free resources, landing pages and individual services.
Go double with 5 more posts for your blog. I’ll space out the published dates, so your posts don’t look like they’ve been added in one batch!
Double is the theme in the Bloom package! Add even more case studies for your client projects, campaigns and partnerships. Just prepare your content for each case study and I’ll create your pages.
If you offer packages to your clients, and want to publish them on your site, I’ll add your packages and pricing comparison to your content.
In our 1:1 live video session I’ll include extra time to walk you through the customised designs and extra features included in this package.
What can you do in 60 days? There’s a lot that goes on in the first couple of months after launching, so it’s comforting to know I’ve got your back to answer questions about WordPress, Elementor and plugins.
The Blossom Experience is my platinum web design and branding package for serious goal diggers! This experience includes a professional and polished customised theme, along with my email marketing kit and custom branding.
Investment from £2,500
Timeframe 4-6 weeks
Everything in the Spring and Bloom experience, plus:
Affiliate marketing is key to monetising your blog, so you should have control over how Amazon products are displayed. This plugin beautifies your Amazon product feed with lists, grids and more formats.
Short for Content Delivery Network, a CDN delivers your pages and other content faster, based on the geolocation of the visitor. Naturally, this speeds up your website and prepares for a spike in your traffic.
If you’re selling courses through Teachable (or plan to), your account will be fully integrated with your domain, scrapping the default Teachable subdomain and making it feel like part of your site.
If you would like to sell products online, but don’t have the patience for WooCommerce (yet don’t want to leave WordPress), choose Shopify Lite. Your clients can easily checkout without needing to exit your site.
Let’s add some visuals! This experience is ideal if you don’t want to have the same imagery as thousands of other websites in your niche. Your styled images will perfectly match your brand’s look and feel.
If you’ve decided to use Shopify Lite, you’ll need a custom product gallery to show off your collection of products. Each product will point to its own product page, much like a real ecommerce website.
Sites like LinkTree are great for quickly creating a mobile ready page for your Instagram “Link in Bio”, but if you’re really serious, pointing to your custom links page will set your apart from the other Instagals.
I’ll create your custom product page to integrate with Shopify Lite, looking just like any other product page on WooCommerce or Shopify with a product description, images, options and an Add to Cart button.
If you have upto 20 pages to populate your website, this is the perfect experience for you. I work with my team of copywriters to write your SEO optimised content that’s engaging, compelling and on-brand.
Get a batch of well thought out blog posts scheduled in time for your re/launch. The content team will optimise your posts for SEO, together with Pinterest friendly image descriptions.
We’ll dive into your business and discuss your brand goals, your ideal customers and the unique experience you’d like to deliver. This will help you maintain your brand consistency with purpose and clarity.
I’ll create custom banners and post images optimised for Twitter, Facebook, Instagram, and LinkedIn, delivering the Canva or Photoshop templates for you to tweak by swapping the text and images.
I deliver 3 initial primary logo concepts with the opportunity to request 3 additional revisions. I’ll also provide alternative versions of each logo concept for email signatures, social media and print.
Let’s not forget print in the brand experience! Printed collateral is perfect for networking, in-person meetings and sending client gifts, encouraging reviews, referrals and client retention.
I’ll create and optimise your social media pages across the 4 major platforms (Twitter, Facebook, Instagram and LinkedIn) with company bios, banners, username, contact information and CTA buttons.
If you don’t have a huge budget implementing your SEO strategy, that’s cool. I’ll combine 10 essential elements of digital marketing in a handy guide, including detailed keyword research and link building.
Pinterest is a visual search engine that has the potential to drive a ton of traffic to your site. I’ll deliver a Pinterest content planner template with 10 custom images to shine a spotlight on your pins.
Don’t spend weeks (or months!) trying to figure out Facebook Ads. I’ll create 5 unique Facebook Ad templates with campaign types, content, target audience profiles, and schedule them to run when you want.
With so much value added in this package, my clients find that breaking up our session makes the handover easier to absorb.
Get even more support in my superpowered 90 day support package to ask questions on using WordPress, managing Elementor and choosing the right plugins for your website.
Includes a 12 month marketing strategy membership for crushing your goals and challenges
Six reasons to hire me
A stunning portfolio is nice and all, but have you ever worked with someone who shares your belief and passion in your business idea or brand? My clients have! Here’s the lowdown of why working with me will be the second best thing you’ve ever done in your biz (starting a business is #1, naturally).
1. Honest & transparent pricing
I price my projects on a package basis (as opposed to an hourly or daily rate), so you’ll always know the cost upfront before we start working together. I include 2 rounds of revisions free of charge.
2. Collaborative experience
Once you’ve officially joined #teamdawn you’ll login to your client area to view files, tasks, comments, docs, milestones and checklists. This is my collaborative process, and much loved by my clients!
3. Over 10 years WordPress experience
I grew up coding static HTML websites, and when I discovered WordPress, I found my guilty pleasure! I’ve been building websites on WordPress since 2009, from blogs to landing pages, portfolios and membership sites.
4. Essential 1:1 training
After completing the project, I’ll jump on a scheduled Zoom call with you to introduce you to your site through their screensharing feature and answer your questions on managing your site and inventory.
5. Over 15 years in the Marketing industry
I started my career in Marketing at a young age, working my way up to my role within a large PR and Marketing team for a national retail brand. I’ve been freelancing since 2009, working with both agencies and clients!
6. Perfectly proofread copy
Even the best of writers can overlook the fine details in their copy, from double spaces to a missing character. That’s why, my content team carefully proofreads your copy to ensure errors hit an all-time low.
the creative process
The first step is right here, right now! Send and enquiry below to tell me more about your biz, story and which package you’d like to go for. I’ll then schedule us in for a virtual coffee hour to learn more about you.
It’s the big day, and we’re prepped and primed for our meeting. I use Zoom for video calls, but if you’re right here in the UK and a traditional phone call is more your thing, let’s do it! At this time I don’t meet in person.
If after the call you’re excited to get started, I’ll send a proposal and contract, with a 25-50% deposit (depending on the package) to secure my time. I’ll also send you my welcome pack and an invitation to your client area.
This is where you can chill for a while! I’ll start working on the design of your website, adding your content, media and other fun-filled visuals that brings your website to life. You’ll get 3 opportunties for revisions, too!
Once the design has been approved, I’ll work on the website build, code tweaks and any custom development in your package. All custom code is fully checked on all devices and major browsers for compatibility.
Hurrah, it’s time to launch! Once the site design and build have been approved, I will be sending the final invoice. Once payment has been made, your site will go live and I’ll schedule your post-project handover session.
What my clients say
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