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# Dawn Osolinski

## Sitemaps
[XML Sitemap](https://www.dawnosolinski.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Stop using ‘click here’ links in your copy (what to do instead)](https://www.dawnosolinski.co.uk/stop-using-click-here-links-in-your-copy/): Be honest with yourself for a second. How many "click here" links are sitting on your site right now? Or in your email footers? Buried in your PDF guides and downloadable resources? If you're like most people, the answer is more than you'd care to admit.
- [10 life and career lessons I’ve learned about being an SEO](https://www.dawnosolinski.co.uk/lessons-learned-in-seo/): I've worked in digital marketing for over 15 years, from content creation to email marketing and now technical SEO. Here's the life and career decisions I've learned along the way.
- [How the marginal gains theory can help you measure SEO](https://www.dawnosolinski.co.uk/measure-seo-with-marginal-gains/): Marginal gains is the idea that lots of tiny improvements can add up to meaningful growth over time. Instead of hunting for one big, dramatic fix, you focus on making small, consistent changes that slowly shift your overall performance in the right direction.
- [BTS: Life as an SEO strategist for Shopify and Magento stores](https://www.dawnosolinski.co.uk/day-in-the-life-seo/): Day to day, my job as an ecommerce SEO strategist is about small, steady improvements. I'll move between technical SEO to content strategy, competitor analysis, and the smaller SEO questions from clients.
- [How to write product descriptions that feel human and convert](https://www.dawnosolinski.co.uk/how-to-write-product-descriptions/): Good product descriptions are one of the easiest wins most stores overlook. We’re not talking “just slap a sentence under the product title and call it a day.” I mean the kind of copy that makes someone add a product to cart without overthinking it.
- [10 ways you can measure SEO performance in Semrush](https://www.dawnosolinski.co.uk/how-to-use-semrush-reports/): SEO performance isn’t just about search visibility. Better SEO reporting helps you to visualise engagement and revenue lifts, and where you need to improve. Semrush gives you a lot of data, but the trick is knowing which metrics to care about.
- [Why I stopped chasing keywords and started focusing on intent](https://www.dawnosolinski.co.uk/what-is-search-intent/): Before we go any further, it’s worth talking about search intent and what it really means. Search intent is the why behind the query. It’s what someone really wants (and expects) when they search. Not just the words they type, but the outcome they’re hoping for.
- [How to handle duplicate content for product variations](https://www.dawnosolinski.co.uk/duplicate-content-fixes-for-product-variations/): You can only describe a tile, candle, paint colour, fabric, or screw so many ways before you start losing the will to live. And this is usually the moment someone starts worrying about duplicate content or a Google penalty and it usually comes with that vague fear of doing something “wrong” with SEO.

## Pages
- [SEO in Bury](https://www.dawnosolinski.co.uk/seo-in-bury/): I'm a results-driven ecommerce SEO in Bury, serving clients in Manchester and beyond.
- [Contact](https://www.dawnosolinski.co.uk/contact/): Get started by filling out form below with as much detail as possible! I aim to respond within a couple of days. You can also contact me on LinkedIn.
- [Meet Dawn](https://www.dawnosolinski.co.uk/about/): Unfortunately, I had some health concerns around 2016 and I had to prioritise life over business. I closed my studio and worked part-time as a freelance SEO consultant. WFH culture wasn't as much of a thing as it is now, so going back to freelancing worked for me, instead of working agency-side.
- [SEO support](https://www.dawnosolinski.co.uk/seo-support/): Data-led SEO support from Manchester, working with retail and B2B clients across the UK.
- [Home](https://www.dawnosolinski.co.uk/): Every day, people search Google for products and resources. From sparks of curiosity to ready-to-buy intent, not all traffic is equal. A smart SEO strategy helps ecommerce brands get in front of potential customers at every stage, building trust, answering their questions and positioning their brand as the clear choice.
- [Privacy Policy](https://www.dawnosolinski.co.uk/privacy-policy/): I respect your privacy. This privacy policy is designed to explain how I collect, use, share, and protect the personal information you provide to me when you use my website, or engage with us on social media, email and through external landing pages, as well as your own rights to the information I collect.
- [Terms of Use](https://www.dawnosolinski.co.uk/terms-of-use/): These Terms of Use constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”) and Dawn Osolinski ("me" or “my”), concerning your access to and use of dawnosolinski.co.uk as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (collectively, the “Site”).
- [Blog](https://www.dawnosolinski.co.uk/blog/)

## Categories
- [Behind the Scenes](https://www.dawnosolinski.co.uk/blog/behind-the-scenes/)
- [Content Strategy](https://www.dawnosolinski.co.uk/blog/content-strategy/)
- [SEO Processes & Workflows](https://www.dawnosolinski.co.uk/blog/seo-processes-workflows/)
- [SEO Strategy](https://www.dawnosolinski.co.uk/blog/seo-strategy/)